Bar & Pub
How bars and pubs should automate WhatsApp
Friday night brings three message types at once: "table for 8 tonight?", "can we hire the function room for a birthday?", and "what time is the rugby on?" Bartenders should not be the switchboard. Vermoss Flow books standard tables from live capacity, routes large parties and function room requests to your team in the inbox with full details, and serves sports night promos through a run-flow menu so regulars get answers without holding up the bar.
Book tables and function rooms after hours, qualify event enquiries, and promote sports nights via run-flow menu.
How this works at your scale
Solo or owner led
Owner-run pub where you handle WhatsApp between shifts. Table booking and function enquiries get structured replies while you run the floor.
Small team
Pub with bar staff and a duty manager. Party size branching books standard tables and routes function room leads with deposit policy explained.
Multi site or larger
Bar group with several venues. Per-venue calendars, sports promo menus, and event qualification scale without managers copying availability by hand.
Problems bars and pubs face on WhatsApp
- Same availability question answered manually ten times on Friday night
- Function room enquiries with no date, headcount, or budget
- Large parties need manager confirmation but small tables get vague replies
- Sports night promos only posted on social, not where regulars already message
- No-shows on reserved tables without reminder or deposit note
- Private hire deposit policy explained from scratch on every thread
Automation on Vermoss Flow
Run-flow menu: Book a table | Function room enquiry | Sports tonight | Menu. Table booking asks party size and date, pulls from venue capacity rules. Parties over 8 branch to your team in the inbox with callback request. Function room path captures date, guests, occasion, and budget. Sports branch returns tonight's fixtures and promo from a template your team updates. Reminder 4 hours before with easy cancel via reschedule flow.
- Party size and date picker with turn-time rules per section
- Large-party and function room branch: collect details, then your team replies in the inbox
- Function room intake: date, guests, occasion, AV needs saved in customer details
- Sports night promo menu updated weekly via template
- 4-hour table reminder with cancellation policy
- Deposit policy message on function room confirmation
Bar table & function room flow
Guests book tables, enquire about private hire, or check sports promos without phoning during the Friday rush.
- Guest texts: "Table for 6 tonight and is the function room free next Saturday?"
- Flow handles table path first: party size, tonight's open slots.
- Function enquiry captures date, guest count, and occasion separately.
- Manager inbox receives function thread with full intake summary.
- Sports menu available anytime via run-flow keyword for fixture night.
How to tune it
Tune turn times, large-party rules, and sports promo content per venue.
Set 2-hour turns on Fridays, 90 minutes on quiet weeknights.
Route 10+ parties and all function room leads to events inbox view.
Update sports promo template each Monday for the week's fixtures.
Note deposit received in customer details for private hire bookings.
Attach function room capacity PDF on qualified enquiry confirm.
Results
Case study coming soon
Table booking fill rate and function room conversion from a pub on Vermoss Flow. Coming soon.
Time and money saved
Estimate covers recovered per month from table reminders and faster function enquiry response.
Run this on your bar or pub WhatsApp
We help you import the flow, connect your number, and tune it for how you work.