Brewery Taproom
How brewery taprooms should automate WhatsApp
Groups message asking if you have space during live music night while your taproom staff pull pints. Trade customers ask keg pricing in the same thread as tourist tour questions. Vermoss Flow books tables and tour slots, routes wholesale keg enquiries to sales, and sends event night reminders that fill the room.
Taproom tables and brewery tour slots book in-chat. Keg trade enquiries route to your sales inbox.
How this works at your scale
Solo or owner led
Microbrewery with weekend taproom. Table and tour booking while brewing.
Small team
Taproom staff plus one sales contact. Trade and consumer paths separated in flow.
Multi site or larger
Brewery with multiple taprooms or tap list venues. Location branch per site.
Problems brewery taprooms face on WhatsApp
- Table requests during busy pint service unanswered
- Tour groups arrive without booking capacity
- Keg trade pricing asked in consumer chat
- Event night capacity oversold manually
- Tasting flight questions repeat every weekend
- Private hire enquiries lost in Instagram cross-posts
Automation on Vermoss Flow
Menu: book table, brewery tour, private hire, or trade keg enquiry. Table and tour paths book against taproom calendar with party size. Trade branch captures business name and volume for sales inbox. Event night reminder scheduled to confirmed bookings. Your team sends tap list attachment on request.
- Table booking with party size and time slot
- Brewery tour calendar with capacity cap
- Trade keg enquiry branch to sales inbox
- Private hire intake with date and guest count
- Event night reminder 24 hours before booking
- Tap list PDF attachment on menu request branch
Taproom table and tour booking flow
Visitor books table or tour without calling during service.
- Tourist texts table for four after Saturday tour.
- Flow offers tour slot then table reservation link.
- Party size and time captured on booking confirm.
- Reminder sent Friday with parking and ID note.
- Trade keyword routes pub owner to sales inbox separately.
How to tune it
Cap tour group size to match your safety and tasting policy.
Attach food truck schedule on event branch.
Store favourite beer style in customer details for upsell.
Block tables during known keg delivery windows.
Route wedding hire to events inbox tag.
Schedule new release alert template to opted-in contacts only.
Results
Case study coming soon
Tour fill rate and trade lead response time from a brewery on Vermoss Flow. Coming soon.
Time and money saved
Estimate taproom calls avoided when tables and tours self-book.
Run this on your brewery taproom WhatsApp
We help you import the flow, connect your number, and tune it for how you work.