Catering
How catering companies should automate WhatsApp
Event enquiries arrive vague: "Need food for a party." Your sales team then spends twenty messages extracting date, headcount, and budget. Vermoss Flow qualifies upfront, stores structured details on the contact, and books tasting appointments for qualified leads.
Qualify event enquiries with headcount and budget before your sales team joins the thread.
How this works at your scale
Solo or owner led
Owner-operator caterer handling sales and prep. Qualification flows filter viable events and book tastings without you typing the same.
Small team
Catering company with sales and events staff. Structured intake and tasting booking hand warm leads to sales with full event details on the.
Multi site or larger
Catering group covering weddings, corporate, and private events at scale.
Problems catering companies face on WhatsApp
- Sales time wasted on enquiries below minimum spend
- Headcount and venue details collected across scattered messages
- Tasting appointments booked by email while client stays on WhatsApp
- Quotes sent with no structured follow-up schedule
- Corporate vs private events not routed to the right rep
- Menu questions repeated before qualification complete
Automation on Vermoss Flow
Lead qualification flow captures event date, headcount, venue, budget band, and event type. Below-minimum leads get polite decline with referral. Qualified leads book tasting slots and receive sample menu attachment.
- Structured intake: date, guests, venue, budget, dietary needs
- Minimum spend gate with graceful decline message
- Tasting appointment booking on sales calendar
- Sample menu PDF via attachment step after qualification
- Quote follow-up 48h and 7d if status still pending
- Corporate events branch tags thread for B2B sales rep
Catering enquiry & tasting flow
Turns vague party messages into qualified leads with tasting bookings for viable events.
- Client texts: "Catering for 80 people in September."
- Flow asks date, venue, budget range, and event type.
- Qualification passes; sample menus sent based on event type.
- Client books tasting slot from sales calendar.
- Sales rep takes over inbox thread with full intake summary visible.
How to tune it
Set qualification thresholds to match your prep capacity.
Define minimum headcount and lead time for auto-accept vs manual review.
Attach different menus for wedding, corporate, and private party branches.
Store quote amount and expiry in customer details for scheduled nudges.
Schedule post-event thank-you with review request for published events.
Run this on your catering company WhatsApp
We help you import the flow, connect your number, and tune it for how you work.