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Conference

How event organisers should automate WhatsApp

Event week brings hundreds of "what time does it start?" and "can I bring a guest?" messages. Answering manually does not scale.

Register attendees, send schedule updates, and cut no-shows with timed reminders.

By business size

How this works at your scale

  • Solo or owner led

    Independent organiser running workshops or small conferences. Registration and reminder flows answer repeat questions while you focus on.

  • Small team

    Event team with registration, production, and volunteer coordinators.

  • Multi site or larger

    Large conference with multiple tracks and thousands of attendees.

What goes wrong

Problems event organisers face on WhatsApp

  • Registration details collected in scattered Google Forms and DMs
  • Schedule changes manually forwarded to hundreds of attendees
  • VIP and general admission enquiries treated the same
  • Last-minute venue changes not reaching everyone in time
  • Waitlist management done on paper when sessions fill
  • Post-event survey links sent once and forgotten
What they run

Automation on Vermoss Flow

Registration flow captures name, ticket type, and session choices. Customer details store ticket ID and session assignment. When the schedule changes, your team sends updates on each affected attendee thread from the shared inbox.

  • Event registration with ticket type and session picker
  • Capacity check per session with waitlist branch
  • Your team sends schedule change updates on each attendee thread in the affected session
  • Day-before reminder with parking and entry instructions
  • Morning-of reminder with final start time and weather note
  • Post-event survey template 24 hours after close
Customer journey

Event registration & updates flow

Attendees register in-chat, receive confirmations, and get schedule updates without a separate app.

  1. Attendee texts event WhatsApp line: "Register for Saturday workshop."
  2. Flow asks ticket type and morning vs afternoon session.
  3. Registration confirmed; ticket reference saved on their profile in Vermoss.
  4. If organiser moves start time, your team sends the update on each attendee thread in that session.
  5. Reminder morning-of with venue map PDF attached.
Make it yours

How to tune it

Install Event registration pack from marketplace as a starting point.

  1. Set session capacity limits to open the waitlist branch when a session is full.

  2. Attach venue map and parking PDF on every confirmation.

  3. Tag speakers and VIPs in customer details for priority support branch.

  4. Use scheduled send for survey link, not a manual blast.

  5. Review flow sessions completed in analytics after event.

Run this on your event organiser WhatsApp

We help you import the flow, connect your number, and tune it for how you work.