Roofing
How roofing companies should automate WhatsApp
After a storm, WhatsApp fills with photos of missing tiles and active leaks. Roofers who reply slowly lose tarp jobs to the next company on the list. Vermoss Flow separates active leaks from quote requests, collects address and roof photos upfront, and books inspection slots for re-roof enquiries while storm damage routes to your on-call crew.
Triage storm damage fast and book inspections for leaks and re-roof quotes without losing urgent calls.
How this works at your scale
Solo or owner led
You handle emergency tarp jobs and inspections yourself. Storm damage flows collect location and photos before you call back, and inspection bookings fill your calendar between jobs.
Small team
A few crews share dispatch with storm-season on-call rotation. Urgent leaks hand off to the nearest available crew while re-roof quotes book into inspection slots with scope details captured.
Multi site or larger
Multiple crews cover wide storm-damage zones. Branching by postcode and damage type routes tarp jobs to the right crew and keeps insurance inspection queues organised in one inbox.
Problems roofers face on WhatsApp
- Storm enquiries spike but active leaks wait behind quote requests
- Customers send roof photos across multiple messages without an address
- Insurance inspection bookings done by phone tag
- Tarp and emergency work priced repeatedly in chat
- Follow-up on inspection quotes forgotten after busy weeks
- No record of damage photos when adjusters call later
Automation on Vermoss Flow
Inbound flow branches storm damage and active leaks from routine inspections and re-roof quotes. Emergency path collects address, damage description, and photos, then your team takes over in the inbox for on-call crew. Inspection path books slots with property type and roof age captured. Customer details store insurance claim status for follow-up templates.
- Storm damage keyword branch: leak, missing tiles, tree damage, tarp needed
- Emergency path: address, photo request, then your team takes over in the inbox for on-call crew
- Inspection booking for re-roof quotes and insurance assessments
- After-hours auto-reply with expected response time for storm season
- 48-hour follow-up on inspection quotes with pending status
- Review request after job sign-off and final payment
Roofing storm triage & inspection flow
Separates urgent storm damage from inspection bookings and gives your crew context before they reply.
- Homeowner messages after a storm: "Water coming through the ceiling, tiles blown off."
- Flow confirms active leak, asks for address and requests roof photos.
- Urgent jobs hand off to on-call crew with photos and details attached.
- Non-urgent path offers inspection for re-roof quote or insurance assessment.
- Customer picks inspection slot; confirmation includes access notes and what to prepare.
How to tune it
Set storm-season on-call rules and inspection slot lengths before you go live.
Map emergency keywords (leak, tarp, ceiling stain, missing tiles) to urgent branch.
Set inspection slots longer than emergency tarp call-outs.
Store insurance claim number in customer details for adjusters and follow-up.
Block travel buffers between jobs in storm-damaged suburbs.
Turn on quote follow-up templates once your first storm week of bookings looks right.
Results
Case study coming soon
Storm response time and inspection booking conversion from a roofing company on Vermoss Flow. Coming soon.
Time and money saved
Estimate emergency jobs captured and inspection slots booked from faster storm-season response.
Run this on your roofer WhatsApp
We help you import the flow, connect your number, and tune it for how you work.